Clear terms for using Citarra.

Last updated: 16 September 2026

1. Agreement. By accessing citarra.com or using the Citarra service (“Service”) you agree to these Terms. If you do not agree, do not use the Service.

2. The Service. Citarra tracks and reports how brands appear in answers generated by third-party AI systems. Reports are informational estimates based on sampled queries; we do not guarantee that results reflect every answer any AI system produces, and AI outputs change over time.

3. Accounts. You must provide accurate information and keep your credentials secure. You are responsible for activity under your account. One account may manage one or more brand workspaces subject to your plan limits.

4. Plans, billing and trials. You may start either with a free fourteen-day trial or by subscribing directly. The trial requires no payment method and is not a transaction; Paddle, our merchant of record, is not involved until you choose to subscribe. The question, competitor, engine and run limits available to a trial workspace are shown during setup. If you do not subscribe before the trial ends, your workspace becomes read-only: collected data is retained, but you cannot add or edit until you upgrade. A workspace that subscribes directly receives the selected plan’s limits immediately. Subscriptions are billed monthly or yearly in advance and are not refundable for partial billing periods; you may cancel at any time to prevent further billing.

Paid plans (Starter, Growth and Pro) are billed monthly or annually in advance through Paddle.com, our merchant of record, who handles payment processing, sales tax and VAT. Plan limits (tracked questions, competitors, run frequency) are described at purchase. Plans can be changed from your workspace Settings. To cancel, email support@citarra.com and we will confirm the date your access runs to; access continues until the end of the current billing period. Cancelling reverts your workspace to the same read-only state as an ended trial: your data is retained, not deleted. Upgrading takes effect immediately upon successful payment; downgrading takes effect at the start of your next billing period. We may change prices with at least 30 days’ notice; changes apply from your next billing cycle.

5. Acceptable use. You may not: resell raw Service data as a competing product; use the Service to track brands you have no legitimate business interest in for harassment; attempt to disrupt, reverse engineer, or overload the Service; or use it in violation of applicable law.

6. Your data. You retain rights to information you submit (brand details, prompt lists). You grant us a licence to process it to operate the Service. Aggregated, de-identified statistics may be used to improve the Service.

7. Third-party systems. The Service queries third-party AI providers. We are not affiliated with, endorsed by, or responsible for those providers, their outputs, or changes to their systems and pricing.

8. Intellectual property. The Service, including software, design and report templates, is owned by Citarra. Your reports are yours to use for your business, including sharing with clients.

9. Disclaimers. The Service is provided “as is” without warranties of any kind. AI-generated content analysed by the Service may be inaccurate; business decisions based on reports are your responsibility.

10. Limitation of liability. To the maximum extent permitted by law, our total liability for any claim is limited to the amounts you paid us in the three months before the claim arose. We are not liable for indirect, incidental or consequential damages.

11. Termination. You may cancel at any time from your account; access continues to the end of the paid period. We may suspend or terminate accounts that breach these Terms.

12. Changes. We may update these Terms; material changes will be notified by email or in-app at least 14 days in advance.

13. Governing law. These Terms are governed by the laws of India, and courts in India shall have exclusive jurisdiction.

Contact: hello@citarra.com

14. Who you are contracting with. Citarra is operated from India. Subscriptions are sold through Paddle.com Market Ltd, which acts as merchant of record and reseller for the Service, and appears as the seller on your invoice and card statement.

15. Prices and currency. All prices are quoted and charged in US dollars (USD) and exclude any applicable taxes, which are calculated and collected by Paddle where required by law.