Citarra for software

Win the questions that decide the shortlist.

Track category, comparison, and alternative questions. See which products AI recommends, which sources support them, and where your positioning disappears.

Check your software categoryTalk to us
Recommendation intelligenceFrom category question to shortlist.
Recommendation viewIllustrative sample

What is the best revenue intelligence software?

01Competitor A8 of 10
02Your product4 of 10
03Competitor B3 of 10

The AI shortlist

Buyers are building shortlists before they visit your site.

Category education, comparison, and evaluation increasingly happen inside an AI answer. Citarra shows where your product enters that answer and why.

Category

Own the questions that define what the market is buying.

Positioning

See the capabilities and narratives attached to every competitor.

Pipeline

Connect visibility patterns with personas, stages, and outcomes.

Map the category your buyers see.

Track the high-intent questions, alternatives, and comparisons that define the market.

Category prompt librariesLaunch with structured category and comparison question sets.
Category question trackingMonitor the questions that shape discovery and evaluation.
Comparison visibilitySee how your product appears beside named competitors.
Persona segmentationCompare answers for executives, practitioners, admins, and buyers.
Visibility by recommendationIllustrative sample
01Competitor AVisible
02Your productOpportunity
03Competitor BVisible

Understand why competitors make the cut.

Inspect the language, integrations, and sources supporting every recommendation.

Per-engine analysisSeparate ChatGPT, Perplexity, and Google AI.
Raw answer audit trailKeep the exact language and sample behind every result.
Integration entity extractionTrack integrations and ecosystem capabilities.
Review-source classificationSeparate reviews, communities, analysts, and vendor sources.
Source opportunitiesFind influential domains that support competitors.
Sources shaping this answerIllustrative sample
Specialist publisherEditorial source
Recurring
Industry communityPeer discussion
Recurring
Comparison pageEvaluation source
Growing
Your websiteBrand owned
Gap

Connect visibility with go-to-market action.

Organize findings by funnel stage and link improvements with business context.

Funnel-stage viewsGroup questions by discovery, evaluation, and decision intent.
Experiment trackingConnect positioning, content, and outreach work with movement.
CRM and win-loss connectionsCompare visibility with pipeline and competitive outcomes.
Priority actionsIllustrative sample
Close a recurring source gapConnected to several tracked questions
Sources
Correct missing product contextReview the exact answer and evidence
Content
Measure the next runCompare change by engine and question
Track

Questions worth tracking

Start with the questions that shape the shortlist.

Build your baseline around real buyer intent, from broad discovery to direct comparisons.

01Best revenue intelligence software↗
02Alternatives to Competitor A↗
03Product A vs Product B↗
04Best platform for a mid-market team↗
05Which tool integrates with our current stack?↗

See your market clearly

Find the questions where your product disappears.

Run your category and comparison questions across AI engines and see the competitors and sources shaping the shortlist.

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