Citarra for consumer brands

See which brands AI recommends, and why.

Follow need-based questions, compare recommendation share, and uncover the publishers, communities, retailers, and narratives shaping every answer.

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Recommendation intelligenceFrom consumer need to brand choice.
Recommendation viewIllustrative sample

What is the best sunscreen for sensitive skin?

01Competitor A8 of 10
02Your brand4 of 10
03Competitor B3 of 10

Brand discovery is changing

The recommendation can happen before the search.

Consumers describe a need, an occasion, or a value. Citarra shows which brands AI connects with that intent and what evidence made the connection.

Needs

Track the occasions and problems that lead to discovery.

Narratives

See the attributes and sentiment associated with each brand.

Influence

Find the sources and communities shaping recommendations.

Find the needs your brand does not own.

Measure discovery across audiences, occasions, markets, and desired outcomes.

Need-based question trackingMonitor the needs and occasions driving discovery.
Brand comparisonSee when competitors appear alongside or instead of you.
Audience and need statesSegment questions by audience, occasion, problem, and outcome.
Country and language viewsCompare discovery across regional and language markets.
Visibility by recommendationIllustrative sample
01Competitor AVisible
02Your brandOpportunity
03Competitor BVisible

Understand the story AI tells.

See the attributes, sentiment, and recurring themes associated with your brand.

Recommendation visibilityCompare brand appearance across every tracked engine.
Raw answer historyInspect the exact language used to describe your brand.
Sentiment classificationMeasure positive, negative, and neutral language.
Narrative analysisIdentify recurring themes linked to brands and competitors.
Brand attribute extractionTrack quality, value, trust, sustainability, and innovation.
Sources shaping this answerIllustrative sample
Specialist publisherEditorial source
Recurring
Industry communityPeer discussion
Recurring
Comparison pageEvaluation source
Growing
Your websiteBrand owned
Gap

Turn influence into a brand program.

Classify the sources that matter and connect campaigns with later change.

Citation analysisFind publishers, communities, and retailers influencing recommendations.
Source taxonomyClassify community, editorial, retailer, review, and brand-owned sources.
Campaign annotationsConnect campaigns and launches with target questions.
Change trackingReview movement after content and outreach work.
Priority actionsIllustrative sample
Close a recurring source gapConnected to several tracked questions
Sources
Correct missing product contextReview the exact answer and evidence
Content
Measure the next runCompare change by engine and question
Track

Questions worth tracking

Start with the needs that shape brand choice.

Build your baseline around real buyer intent, from broad discovery to direct comparisons.

01Best coffee brand for cold brew↗
02Best sunscreen for sensitive skin↗
03Most sustainable cleaning products↗
04Brand A vs Brand B↗
05Which brand is best for first-time buyers?↗

See your market clearly

See where your brand earns a recommendation.

Track the questions consumers ask and uncover the brands, narratives, and sources influencing their decisions.

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